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Eat Me showcases the most delectable international food packaging graphic design: from designer lines such as Phillipe Sarck's bottel watter to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in house lines and own brands.
Eat Me features insights from professionals working within food-packaging graphic design, and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.
This is a must-have for designers working in the field of food packaging, as well as for those in the wider field with a hunger for visual stimulation.
- Sales Rank: #3097525 in Books
- Brand: Brand: Rotovision
- Published on: 2004-05
- Original language: English
- Number of items: 1
- Dimensions: .82" h x 9.30" w x 10.58" l,
- Binding: Hardcover
- 159 pages
- Used Book in Good Condition
About the Author
Ben Hargreaves is a journalist and editor who began his career in business to business publishing, writing extensively on the design, engineering and management sectors. He is currently editor of New Design magazine, the UK's leading trade journal for industrial and product designers. Ben lives and works in North London, UK.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Sophmoric Presentation, The elite in package design.
By Daniel Halsey
If you can get past the babe with the big red lips and her toungue, its not a bad book. The cover, presentation and chapter pages do little justice to the great design examples contained therein.
How dare I, but I took a razor blade an 5 minutes and improved the book so I can now leave it out for my clients.
I would like to have seen success/failure results. Did the package/product sell?
0 of 0 people found the following review helpful.
Awesome
By Daniela Coelho Terrazas Olmos
Really nice book, it has a lot of useful materials and cases, somethings you don't find that easily on the internet. I would recommend it to others designers.
1 of 1 people found the following review helpful.
meh
By englisquare
it does have some good examples of packaging design, but the book itself wasnt exactly designed well nor was it printed as idealy as i'd like it to be. but all u really need is the examples right? that's how i justify it :/
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